INGREDIENTS

MEAT & FISHES

Beef

100% New Zealand fresh, free range & grass fed beef from ethical and sustainable source. Mechanically de-boned for better quality. Free from genetic modifications and added hormones.



Chicken

100% New Zealand fresh, barn raised chicken with freedom of movement from ethical and sustainable source. Free from genetic modifications and added hormones.



Lamb

100% New Zealand fresh, free range & grass fed lamb from ethical and sustainable source. Mechanically de-boned for better quality. Free from genetic modifications and added hormones.



Ocean Fish

100% New Zealand fresh, wild caught whole fishes, harvested ethically and sustainably from the ocean. Free from genetic modifications and added hormones.



Salmon

100% New Zealand fresh pacific king salmon, harvested ethically and sustainably from the ocean. Free from genetic modifications and added hormones.



VITAMINS & MINERALS

Biotin

A water soluble vitamin that helps to prevent dermatitis, also known as vitamin H or B7. Vital for metabolism of fats, carbohydrates, proteins, fatty acids and non-essential amino acids and necessary for normal skin and pet coat appearances. Also helps in strengthening nails and foot pads.



Calcium Carbonate

A source of calcium which is needed for the building and maintenance of healthy bones, teeth and vision. Helps to prevent hypocalcemia which can lead to stiff and weak joints. Promotes regular heartbeat, muscular growth, and normal blood clotting.



Choline Chloride

An essential component that provides necessary soluble nutrient to combat weight loss, renal damage and fatty liver. Also needed for fat metabolism and proper muscle control.



Folic Acid

Used to promote amino acid and nucleotide metabolism. Also needed for mitochondrial protein synthesis and helps prevent loss in hemoglobin concentration.



Iodine

Essential in promoting normal thyroid function. Also helps in maintaining healthy skin and coat.



Organic Copper

Helps in the formation of connective tissue, iron metabolism, blood cell formation, melanin pigment formation, myelin formation and defense against oxidative damage.



Organic Iron

Therapeutic agents in the prevention and treatment of iron deficiency anemia.



Organic Manganese

Needed for growth, reproduction and proper bone formation. Also acts as an antioxidant which activates enzymes, promotes the utilization of fatty acids and slowing down the aging process.



Organic Selenium

Helps to fight free-radicals with its antioxidant properties.



Organic Zinc

An essential trace element, being a component and activator of numerous enzymes involved in the metabolism of proteins, carbohydrates, lipids and nucleic acids. It is also critically important for immune functions.



Potassium Chloride

A source of potassium, an essential mineral. Potassium is a vital electrolyte in the body that sustains life and promotes muscle functions. It is beneficial to the heart and irritable bowel disease.



Tetrasodium Pyrophosphate

Can be commonly found in food. Primarly use for buffering.



Vitamin A

Plays an important role in promoting healthy eyesight, immune system, bone growth, reproduction and respiratory, urinary and intestinal tracts. Helps to maintain the integrity of skin and mucous membranes that function as a barrier to bacteria and viruses.



Vitamin B1

Promotes healthy nervous system and immune system. Essential for healthy skin and coat, eyes and liver.



Vitamin B2

Helps promote growth and assimilation of carbohydrates and amino acids.



Vitamin B3

Vital for healthy maintenance of the nervous system, GI tracts and skin functions.



Vitamin B5

Aids in the conversion of fat and sugar into energy. Promotes wound healing, anti-body formation, intestinal function, growth, and hair coat color.



Vitamin B6

Helps in the metablization of amino acid, fatty acid and carbohydrates.



Vitamin B12

The only essential vitamin that can be stored in the body. Vital for red blood cell formation and normal system functions, especially in animals taking antibiotics.



Vitamin D3

Promotes the utilization of calcium and phosphorus and the assimilation of vitamin A. Also helps in the enhancement of the immune system.



Vitamin E

A powerful antioxidant that acts to protect body cells against the effects of free radicals, which can cause cell damage that may contribute to the development of cardiovascular disease. Also protects lungs from pollutants.



ENHANCERS

Agar Agar

A seaweed extract which is primarily used as a stabilizer. Provides a good source of calcium, iron and contains up to 80% fibre. It does not contain fat, sugar, carbohydrates and aids in digestion.



Cassia Gum

Performs the role of a stabilizer and gelling agent in our high meat content canned food.



Guar Gum

A non-digestible soluble fiber derived from a bean. Helps to lower LDL cholesterol, triglycerides and improves glycemic control. Performs the role of a thickener to ensure an aesthetically consistent product.